Where your sound finds its soul.
Welcome to the Vibe Lab
Founded by George Ruiz of the reggae band The Irie, Coconut Soundworks is a music production company rooted in rhythm, creativity, and connection.
With years of experience performing and producing music that blends reggae, pop, hip-hop, and island soul, George launched Coconut Soundworks to help artists craft songs that move people — both emotionally and physically.</br>
Whether you’re looking for a catchy hook, a full beat, or guidance on turning an idea into a finished track, Coconut Soundworks is where inspiration meets execution. George brings his unique ear, industry insight, and laid-back-but-driven energy to every session.</br>
From local talent to global playlists, Coconut Soundworks is here to elevate your sound.
Hear It. Grab It. Drop It. Explore the Beat Store
Looking for the perfect sound to bring your next track to life? Dive into the Coconut Soundworks Beat Store — a curated collection of custom-made instrumentals designed to spark creativity and elevate your vibe. Tap in and find your next hit.
Meet George
George Ruiz is a songwriter, producer, and multi-instrumentalist best known as the driving creative force behind the reggae-rock band The Irie. With a style rooted in laid-back island vibes, punchy pop hooks, and modern production, George has helped define a fresh, genre-bending sound that resonates far beyond the beach.
Vibe with Us. Listen to One of Our Spotify Playlists
The Coconut Soundworks Spotify playlists are a curated collection of island-inspired vibes, genre-blending beats, and feel-good energy. Curated by George Ruiz of The Irie, each playlist captures a different side of the sound — from chill reggae grooves to pop hooks and laid-back instrumentals. Whether you’re creating, cruising, or just catching a vibe, there’s a Coconut Soundworks playlist to match your mood.
we turn your raw talent into music that connects.
We help artists bring their sound to life. Whether you need a custom beat, a catchy hook, or full songwriting support, we’ve got you covered. Our services are built to support your creative vision — from idea to final mix.
Wear the Vibe. Head to the Merch Shop.
Show your love for the sound with exclusive Coconut Soundworks gear — made for creators, fans, and anyone who lives the rhythm.
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What People Say
“Working with Coconut Soundworks was a game-changer. George helped me turn a rough idea into a fully produced track that actually feels like me.”
Josh
“The beats are clean, original, and full of vibe. Whether you’re building a hook or starting from scratch, this is the place to go.”
Jonathan Downson
“Coconut Soundworks doesn’t just produce — they listen. They helped bring my vision to life with care, creativity, and next-level sound.”